00Entry trigger · visitor_landed

Sanjana M

Lifecycle · CRM · Retention · MarTech consultant
Taking consulting and fractional projects

Think outside the inbox.

Email is a channel. Lifecycle is the bigger picture.

6+years
700,000+users on her journeys
16+countries

// branch · who are you?

01Audience rules · work with her

You have a lifecycle problem. She untangles the spaghetti.

Project or fractional. Best fit: companies that know they should do more with customer data and lifecycle, but don't yet have the strategy, systems or person to make it happen.

// route this problem · tap one

Contact her for

Lifecycle & CRM strategyRetention, activation & win-backJourney mapping & automationCustomer.io & Braze migrationsDeliverability, IP warming & inbox placementLifecycle audits & optimisationFractional lifecycle / CRM leadershipABM & nurture programmesGrowth & conversion strategy
EmailPushSMSWhatsAppIn-app

She doesn't do

  • Paid ads
  • SEO
  • Pure social media management
  • Pure design
Consulting comes first. But “if the right full-time opportunity lands in my inbox, I'm not going to send it to spam.”
02Workflow · how she works

Four rules she lives by.

Behaviour, data, journeys and the systems connecting them. Then find where the real opportunity is.

rule 01

Behaviour > calendars

Build journeys around what customers do, not because it's Tuesday.

rule 02

Numbers > vibes

What moved, by how much, and why.

rule 03

Test > assume

Launch. Measure. Learn. Iterate. Repeat.

rule 04

Strategy + execution

Set the strategy, build the journey, write the code, connect the tools, read the numbers. Herself.

// bite-sized“If a dashboard needs a 45-minute meeting to explain, something has probably gone wrong.”
03Conversion canvas · results

One customer, six checkpoints.

Laundryheap results mapped onto the journey. Tap a step.

04Campaign notes · stories

Four campaigns worth retelling.

Tap to open.

05Send log · career

Where she's shipped.

In-house, fractional and consulting, newest first.

06Integrations · tools

The stack.

With AI across the workflow, shipping in days what used to take weeks. Filter by job.

07Quiet hours · off the clock

A collection of hobbies that accidentally became a personality.

Chaos. Animals. Anime.

Languages · Japanese in progress
Hello
“Once you overcome the one-inch tall barrier of subtitles, you will be introduced to so many more amazing films.”Bong Joon Ho

“I like breaking little barriers to understand things better.”

Anime · Gaming
Press start

Player 1, ready?

Dogs · Cats
🐶

No favourites. Both get pats.

Travel · Reading · Writing
✈️

Travel

Internet rabbit holes
0:00

Completely unnecessary. Highly recommended.

Why a panda?
“My face isn't the product. The work is.”

Tap the panda at the top. Gently.

08Reply handler · AI twin

Ask her twin.

An AI that answers from Sanjana's notes. It isn't Sanjana, so for anything important, email her.

 twin@sanjana ~ local notes
3 questions a minute · 400 characters max · no salary questions
09Exit · converted

Got spaghetti? Start a conversation.

Email is quickest. Scan or save the card to keep her details.

Email Sanjana LinkedIn ↗